I’m Ariel, a Product Designer based in Tel Aviv.
I'm passionate about the relationship between design, experience, and business impact.
* I also love writing, building digital products, singing in the shower and I make a hell of an omelette.


I’m currently leading the UX of new products at Mixtiles and taking part of its growth team.

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I helped JoyTunes take its main app, Simply Piano, to new heights.

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Waze Map Editor

I helped a fantastic community of map editors improve navigation of the entire world in one platform.

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Felipe (Sketch Plugin)

I built an innovative Sketch Plugin that got some people talking about and featuring it.

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Cinema App

I designed a cinema app experience and I shared my process in a case study that went viral.

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