I'm Ariel, a product designer and software builder from Tel Aviv, Israel. For the past 3+ years, I've been mostly working on Langotalk, an AI language learning app.
Before that, I spent 10+ years designing products at great companies, such as Waze, Mixtiles, Simply and more.
I'm currently open for my next opportunity — mostly looking to work on hard problems with people I can learn from.
I built Langotalk from scratch as a solo, bootstrapped founder. At its peak, it reached 10,000 paying users and over $1M in annual revenue.
I led design for new products at Mixtiles and worked closely with the growth team on experiments. During my time there, the company grew from $20–30M to over $100M in annual revenue.
I worked on Simply Piano, one of the top music learning apps in the world. I focused on the core product experience and designed dozens of A/B tests to help us grow.
I led design for the Waze Map Editor at Google, working with engineers and map editors to architect complex data systems, including lane guidance features now used by millions of Waze users.
I freelanced with startups, agencies, and established businesses while earning a Computer Science degree from IDC, working on everything from growth experiments to core product redesigns.
Side Projects
Felipe — A design tool I built after my team won the Design Tools Hackathon. It was featured in several publications and downloaded over 5,000 times.
Really Good Product Designers — A mini-site I made to help companies like Facebook and Mobilize find design talent.
Tiny Boxes — A puzzle game I built in JavaScript.
Best New Music 2018 — I designed artwork and built a mini-site for my friend's Spotify playlists.